DIVELLA

An independent rebranding concept created for Divella, one of Italy's most beloved pasta brands — born in Rutigliano and known worldwide for the quality of its products.

This is a personal, creative project driven by a genuine connection to the brand and a designer's eye for untapped potential. The goal was to bridge tradition and innovation — reimagining Divella's visual identity with a fresh, contemporary feel while staying true to the essence that has made it iconic for generations.

From the visual system to the motion design, every choice was made to honor the brand's heritage while projecting it into a new era.

⚠️ Independent project for creative and academic purposes, with no official affiliation with the Divella brand.
Inspired by "The New Age of Bronze – Barilla" by AUGE Design.